Pernilla: Turning AI potential into business impact
Pernilla Hamrén, Manager at KPMG’s Nordic Insights Center, is passionate about making AI real and relevant for businesses. She helps clients move from curiosity to confidence by co-creating solutions that align with strategy and drive impact.
At the heart of her philosophy is a simple truth: AI is only as powerful as the people behind it. By creating spaces where experimentation is encouraged and learning is continuous, Pernilla helps clients build the skills and mindset needed to thrive in an AI-enabled future.
“Technology may provide insights, but it’s people who ask the questions, challenge assumptions, and turn potential into impact,” Pernilla says. “The more empowered and confident teams feel with AI, the greater the results they can achieve.”
Johanna: Elevating Audit with AI
Johanna Hagström, Audit Partner and Head of Business Development & Innovation, is redefining how AI supports audit quality. Her team uses AI to detect anomalies, assess risk, and generate sharper insights, all while maintaining human oversight.
“AI is changing how audits are done by making it easier to find unusual patterns and assess risks. It helps auditors look at data faster and spot problems more accurately, leading to better results and understanding,” Johanna says.
Johanna sees AI as a catalyst for better decision-making. But it’s not just about speed - it’s also about depth. Transparency and accountability are central to her approach, ensuring that AI is used as a trusted colleague, one whose outputs can be validated, understood, and acted upon with confidence.
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