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      On 25 December 2025, the Zakat, Tax, and Customs Authority (ZATCA) issued guidelines clarifying the special-case rules for the application of value-added tax (VAT) on deemed suppliers in relation to online marketplace (OMP) businesses. The guidelines can be accessed here

      The release of the guidelines follows ZATCA’s approved amendments to the VAT Implementing Regulations (“regulations”) earlier in 2025, where changes were introduced to Article 47 relating to persons subject to tax in special cases. While most changes took effect on 18 April 2025, the amendments under Article 47(3) of the regulations are considered effective as of 1 January 2026.

      A summary of the key clarifications is provided below:

      • The guidelines provide the following characteristics of an online marketplace:
        • A digital platform or network that connects and enables transactions between groups of users through technological infrastructure.
        • Facilitates interaction and transactions among the buyers and sellers of goods and services. 
        • An online marketplace can be seen as facilitating the supply of goods or services if it performs any of the below activities:
          • Participating in the process of ordering goods or services and delivering them.
          • Defining or controlling the terms and conditions of the supply.
          • Exercising direct or indirect control in the delivery of goods or services to customers.
          • Managing transactions through its platforms.
          • Handling complaints, providing remedies, or offering warranties.
          • Using the trademark of the online marketplace on the supplies made through it.

      • Online marketplace operators are not considered as facilitating supply of goods or services in following scenarios:
        • Payment processing only.
        • Display or advertisement only.
        • Customer redirection, i.e., an OMP redirects the customer to another OMP through which goods or services are supplied.

      • The OMP operator shall be deemed to have purchased the service from the non-resident supplier and further supplied it to the customer in its own name, provided all of the following conditions are satisfied:
        • The services are provided electronically.
        • The OMP operator facilitates the supply that takes place in Saudi Arabia.
        • The primary supplier is a non-resident entity from a Saudi VAT perspective.

      Primary supplier

      OMP operator

      VAT applicability for deemed purchases

      VAT applicability for deemed supply through OMP

      Non-resident

      Registered resident

      OMP operator shall declare the transaction under reverse charge mechanism (RCM), assuming OMP operator is registered as per Saudi VAT legislation

      Taxable with 15 percent VAT

      Non-resident

      Resident but not obligated to register

      Non-resident supplier shall be obligated to register under Saudi VAT legislation and charge VAT

      Not subject to VAT

      Non-resident

      Registered non-resident

      OMP operator shall declare the transaction under reverse charge mechanism (RCM)

      If customer is registered as per Saudi VAT law, then the customer shall declare the transaction under RCM

       

      If customer is unregistered as per Saudi VAT law, OMP operator shall levy 15 percent VAT on taxable supply on forward charge basis

      Non-resident

      Unregistered non-resident

      Outside the scope of Saudi VAT law, assuming transaction performed outside Saudi Arabia

      Assuming customer is registered as per Saudi VAT law, then the customer shall declare the transaction under RCM

      • OMP operator shall be deemed to have purchased the goods or services from an unregistered resident supplier and further supplied it to the customer in its own name provided all of the following conditions are satisfied:
        • Facilitating the supply of goods or services in Saudi Arabia.
        • Acting as an intermediary for an unregistered resident supplier of goods or services in Saudi Arabia.

      Primary supplier

      OMP operator

      VAT applicability for deemed purchases

      VAT applicability for deemed supply through OMP

      Unregistered Supplier

      Resident

      Outside the scope of the Saudi VAT law

      Taxable with 15 percent VAT

      Unregistered Supplier

      Non-resident

      Outside the scope of the Saudi VAT law

      If customer is registered as per Saudi VAT law, then the customer shall declare the transaction under RCM

      If customer is unregistered as per Saudi VAT law, OMP operator shall levy 15 percent VAT on taxable supply on forward charge basis

      • ZATCA has clarified that the difference between the buying price and resale price of the OMP platform will represent the margin for the platform with respect to deemed supply. Accordingly, the OMP operator shall not charge any VAT on its commission to the primary supplier as VAT is already included in the resale price charged to the customer.

      • The OMP operator shall not be considered as a deemed supplier provided all of the following conditions are satisfied: 
        • It is explicitly stated that the primary supplier is the supplier of goods or services during the supply process. This arrangement is documented through the following:
          • Data displayed to the customer during the supply process conducted through the platform.
          • Data included in the contractual agreements between all parties to the transaction: the primary supplier, the online marketplace, and the customer. 
          • Tax invoice and receipts must clearly state that goods or services are supplied by the primary supplier.
        • The OMP operator must have a specific role in the supply process conducted through it, which is generally achieved through the following:
          • OMP operator should not set the terms and conditions related to the supply of goods or services
          • OMP operator does not determine the fee for supply of goods or services.
          • OMP operator does not claim for consideration for the supply from the customers due to supply made through it, whether directly or indirectly.
          • OMP operator does not collect the payment for supplies from customers.
          • OMP operator does not handle complaints related to the supply.
          • OMP operator does not provide offers or discounts to any customers or provide any compensation.

      • OMP operator must conduct a reasonable verification process to ensure the supplier’s status is documented clearly.
      • OMP operator must determine the residency status of its suppliers as a part of its vendor registration process. Online marketplace platforms may determine the residency of their suppliers based on their address or bank account addresses.
      • OMP operator must maintain official proof of residence of suppliers to determine their residency status.
      • OMP operator may also check tax registration status through the use of API tools provided by ZATCA upon prior request.
      • Such process must be performed on a regular basis.
      • Needs to be compliant with the VAT law and regulations.

      Implications for businesses

      The clarified deemed supplier rules require online marketplace operators to enhance supplier verification, maintain residency records, and adjust contractual and invoicing practices to meet VAT compliance requirements. Businesses must assess their supply processes to avoid unexpected VAT liabilities.

      For a detailed discussion on the impact of the deemed supply provisions on your business, please do not hesitate to contact our team of tax professionals.

      Riyadh Office

      Tareq Al Sunaid

      Partner, Head of Growth & Innovation – Middle East

      E: talsunaid@kpmg.com

      Salam Eido

      Partner, Head of Tax - Riyadh

      E: seido@kpmg.com

      Ali Sainudheen

      Partner, Domestic Tax

      E: asainudheen@kpmg.com

      Jigna Sampath

      Partner, Transfer Pricing/ Tax Leader, Financial Sector

      E: jignasampath@kpmg.com

      Ajay Garg

      Partner, Indirect Tax

      E: gajay@kpmg.com

      Dominic Maddox

      Principal, Head of M&A and International Tax

      E: dommaddox@kpmg.com

      Waqas Memon

      Principal, Domestic Tax

      E: wmemon@kpmg.com  

      Amr Alsaleh

      Director, Domestic Tax

      E: amralsaleh@kpmg.com

      Qasim Malik

      Director, Domestic Tax

      E:  qasimmalik@kpmg.com

      Asadullah Azmat

      Director, Indirect Tax

      E: aazmat@kpmg.com

      Bilal Mansoor

      Director, Transfer Pricing

      E:  bilalmansoor@kpmg.com

      Michael Charslund

      Director, M&A and International Tax

      E:  michaelcharslund@kpmg.com

      Jeddah Office

      Anan Sijini

      Partner, Head of Tax - Jeddah

      E: asijini@kpmg.com

      Jawad Inam

      Director, Indirect Tax

      E: jinam@kpmg.com

      Mujtaba Saeed

      Director, Transfer Pricing

      E: mujtabasaeed@kpmg.com

      Khobar Office

      Mohammad Kamran Sial

      Partner, Head of Tax - Khobar

      E: ksial@kpmg.com

      Mohamed Gouda

      Director, Domestic Tax

      E: mohamedgouda@kpmg.com

      Ankur Agarwal

      Director, Indirect Tax

      E: ankuragarwal7@kpmg.com