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      Creating value through intentional personalization

      University leaders increasingly recognize that personalization is becoming a defining capability of the modern institution. Yet delivering it at scale requires more than investment — it demands deliberate choices about where personalization matters most and how to embed it across the student lifecycle.

      Download the full report to explore key findings from our global survey of more than 400 university leaders and students, and learn how institutions are advancing their personalization maturity.

      Key insights

      5 key takeaways

      • Treat personalization as a whole-of-university strategy

        It must span academic design, services, data and governance — not sit within a single function.

      • Focus on outcomes, not activity

        Leading universities align investments to measurable student and institutional value.

      • Use AI to augment judgement

        AI enables better decisions at scale, but impact depends on how it supports human-led interventions.

      • Be deliberate about where to personalize

        Prioritize high-impact moments across the student lifecycle rather than trying to personalize everything.

      • Address culture, not just capability

        Governance, incentives and ways of working are often the biggest barriers to scaling personalization.

      boy with neon glasses

      Personalizing the student experience

      Download the report

      Our people

      Fadi Al Sheikh
      Fadi Al Sheikh

      Partner, Digital Transformation

      KPMG Middle East

      Hanan Alowain
      Hanan Alowain

      Partner, Government and Public Sector

      KPMG Middle East

      Gonçalo Traquina
      Gonçalo Traquina

      Partner, Digital Transformation

      KPMG Middle East