Organizations face a challenging privacy risk environment that is becoming more complex due to regulatory and economic uncertainties. This environment is filled with new and evolving risks that arise from emerging technologies like artificial intelligence, changing consumer expectations on privacy, uncertainty over future predictions, and increasing scrutiny of business initiatives and market trends.
The Privacy risk study 2023 represents the most comprehensive study of privacy risk undertaken by the International Association of Privacy Professionals (IAPP) in collaboration with KPMG. It explores the major privacy risks organizations face and identifies the proactive measures they should take to manage and mitigate them.
In this year’s report, privacy leaders identified geopolitical instability, rapidly maturing and emerging technologies, lack of available talent, and increasing shareholder and regulatory expectations as some of the most significant challenges. These challenges reveal the concerns about an increasingly fragmented and unpredictable world.
However, organizations are taking proactive steps to manage enterprise privacy risks. They are considering roles and responsibilities, methodology, technology, communications and continuous improvement to support the identification, assessment, evaluation and treatment of privacy risk.