Increasing competitiveness and developing consumer needs must be addressed in due time by adapting the business model and strategy to uphold relevance in a dynamic environment. To capture the opportunities, it is essential to transform the business model early. We understand the impact of the COVID-19 pandemic on businesses in the sector, which has led to change in the behaviors and preferences of consumers. We can help you with regard to strategy, market understanding and in adapting to this new business environment.
We have the required experience to help you navigate this period of transformation, to help you find what works best for your company and for your customers and how to approach the new business environment.

How can we help your business?

To facilitate this transformation, we can provide you with a diverse team with mixed industry skills who can provide tailored advice to suit your specific needs. Our network of professionals can generate tailored solutions leveraging the global experience of KPMG industry leaders.

We have experience in working with companies of all sizes, from Romania, CEE, Europe and globally. We can offer detailed support on a wide range of issues relevant for your business, such as strategy, organic growth and M&As, or improving the digital and customer experience.

We can help you use market changes to your advantage, thus supporting your business.

Areas of expertise:

1. Consumer Goods

Certain brands reacted quickly to the need for transformation in 2020 and responded appropriately to the "New Consumer", who had different needs, preferences and habits. Thus, “digitized” brands, with strong communication and a flexible approach to the market stood out. At the same time, other brands are lagging behind.

2. Retail

In the last 10 years, modern retail has undergone a rapid transformation, which has only been accelerated by the COVID-19 pandemic. Retailers have been forced to adapt to the new reality in order to maintain their relevance and growth potential.