Digitalization has changed how B2B businesses operate, urging them to explore more practical ways to spur sales, while striving to maintain their costs at optimum levels. Changes in technology and has led to the incorporation of modern marketing approaches, efficient order-taking methods and demand for fast distribution of products. All these demand for rapid-fire analysis of the business performance by the industry players. Powered by KPMG INSIGHTS 360 data solution, a Business Performance Dashboard facilitates the monitoring of sales growth, cost controls and product margin analysis in an efficient manner.