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With a high penetration of mobiles and a wide 5G network, businesses in Kuwait have started moving towards an online ecosystem. The pandemic fueled this growth and the E-commerce start-ups have leveraged this shift, while the legacy businesses face challenges to catch-up with the omnichannel approach that included online sales.

In 2021, it wouldn’t be an exaggeration to term e-commerce as one of the key sunrise sectors of Kuwait. The sector aligns well with the Kuwait Government’s objectives of promoting innovation and entrepreneurship and has been driving start-up activity since the last decade.