Although such challenges would naturally be associated with negative economic prospects, this assumption has been largely debunked by the 2018 KPMG CEO Outlook Survey.

The survey findings speak to a highly optimistic market over the next three years, with more than 75% of top CEOs from Kenya, Uganda, Tanzania, Rwanda and Ethiopia having overall confidence in positive global and country economic outlooks. Of the 51 CEOs surveyed across the region, 90% of them relate this rosy prognosis with the growth of their own businesses

Why are CEOs upbeat?

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