Over 7 in 10 (72 percent) have a dedicated structure to drive RDI indicating the importance of RDI to the business. This rises to 90 percent for those claiming the R&D Tax Credit.
The R&D Tax Credit has clearly driven professionalisation of R&D Management over the past two decades, and an Innovation Tax Credit could similarly underpin a step change in Irish Innovation. This is in marked contrast to general Innovation Management where only 21 percent of companies have a structured management process in place with 24 percent working on such a process.
Identifying new customer needs (73 percent) is the main factor inspiring companies to innovate. Identifying sustainable new market opportunities and optimising process efficiency are also significant drivers.
Product innovation continues to be a core RDI focus, with three-quarters (76 percent) targeting it now and majority (81 percent) prioritising it over the next three years. Technological and digital innovation (64 percent); Process Innovation (58 percent); Service Innovation (36 percent) and Customer Experience Innovation (35 percent) also rank highly among several other categories.
Cost reduction and operational efficiencies surged in importance for companies surveyed, rising from 31 percent in 2024 to over half (52 percent) in 2025. This focus on cost reduction and operational efficiencies is expected to continue considering the current international landscape and global trading challenges, with tariffs impacting profitability for many companies. Meanwhile, 46 percent plan to prioritise AI and disruptive technologies, showing a shift towards tech-enabled transformation.
These trends highlight how Irish-based companies are positioning themselves not only to refine their existing offerings but also to embrace technological disruption, which is critical for staying competitive in the fast-evolving global market.