We help you define and shape your brand, to engage customers, people, community and shareholders aligned to your business strategy.
Creating your brand strategy starts with getting the basics right
- Brand audit - Comprehensively evaluate your brand and marketing initiatives. From current perception and how a brand and marketing campaigns are experienced across stakeholder groups, to the brand’s history, story, personality, values and position in market; we work on all these aspects. We help you ascertain how well your brand is working for you with bespoke surveys, analysis of customer data, and competitor research.
- Brand architecture - Brands come in several formats. Whether you manage brand networks to corporate brands, product brands to master brands, or managing new ones as part of a merger and acquisition, ensuring you minimise the complexity of them for customers is key. We help you assess the performance and potential value lifespan of your brand or sub-brands. This helps us provide clear recommendations and strategies that can simplify, rationalise or streamline portfolios to achieve optimum alignment.
- Brand messaging - At its core, your messaging should be an expression of your brand strategy and purpose. It should connect with your customers and audiences in a consistent and memorable way. Dedicated to supporting the growth of your business, we help you elevate your brand and stories through targeted messaging. We help drive innovation and creativity that can be integrated across your channels and embedded into your marketing and sales strategies. We also work with advertising agencies to bring this messaging to life for all relevant formats and media channels.
To guide any brand strategy, you need to fully understand the financial value and strength of your brand, how it has changed over time, and how it compares to your competition.
Using our behavioural-science led approach, we measure the exact strength of your brand and assess its profile. We track its performance both historically and against competitors, to identify your brand position in market.
This delivers multiple benefits for your organisation’s lifecycle. From defining your strategic positioning and marketing, helping value merger and acquisition opportunities, to auditing return on investment, we can help improve the customer experience.
Get in touch
If you are seeking to establish or strengthen your brand's position in the market, our brand strategy service can help. Our team has a proven track record of helping companies define and communicate their unique value proposition. We invite you to schedule a consultation to discuss how our services can support your business goals. Don't hesitate - contact us today to learn more and take the first step towards a powerful and impactful brand.