2024 has been a landmark year for Irish female sports stars, inspiring a generation and positively impacting Irish society. KPMG's new research highlights that 92% of people agree on the beneficial influence of female sports stars, with 61% feeling motivated by their achievements and 30% taking up sports or increasing their exercise.
Celebrating this success, KPMG hosted an event at the National Gallery of Ireland featuring brand ambassadors Rachael Blackmore, Leona Maguire, and Rhasidat Adeleke. The study, conducted by Bounce Insights, shows that 85% of people are personally inspired by these athletes, with significant support for female sports promoting gender equality and challenging stereotypes.
Seamus Hand, Managing Partner, KPMG Ireland: "We are incredibly proud to support Rachael, Rhasidat, and Leona, three outstanding ambassadors who have had a phenomenal year. Their success demonstrates the transformative power of sport in inspiring the next generation, promoting inclusivity, and driving societal change. At KPMG, we are committed to fostering talent in business and every field of excellence, and these athletes align with our values. While we recognise this has been an incredible year for women’s sport in Ireland, looking ahead to 2025, there is still plenty of work to be done to move toward a truly level playing field for Ireland’s female athletes."
Reflecting on her sporting year, KPMG Ambassador Rhasidat Adeleke said: “2024 has been an amazing year for women in Irish sport, and I'm proud to have played a part in this success. These athletes have been a huge inspiration to me, and I hope our achievements inspire the next generation. It has been great to reflect on the past year with KPMG, alongside Leona and Rachael and I’m looking forward to what’s to come in 2025”.
View photos from the event
