The challenge: Overcome the challenges in the current competitive environment
In today's fast-moving business world, companies, especially family businesses and medium-sized enterprises, are facing ever greater challenges in order to be successful in the B2B sector. Customer analysis and intelligent pricing play a crucial role in this.
The challenge is to better understand your customers, target them more effectively, and realize the full potential of your pricing model. Traditional approaches often reach their limits here. They require manual analysis and do not provide the agility needed to meet rapidly changing market trends.
Moreover, pricing is often still based on employees' "gut feeling", which leads to a lack of transparency in the pricing process. Complex condition determination in the ERP system can also lead to inefficient processes and potential errors. To adapt sales strategies to the individual needs and preferences of your customers, a data-driven view is indispensable.
Our solution: Customer analysis for targeted approach
Our customized customer analytics solution helps you better understand and target your customers. Leveraging advanced algorithms and data analytics, our customer analytics framework allows you to quickly and independently analyze your customers to identify the appropriate target groups. Our solution also enables you to identify negative customer trends at an early stage and take proactive measures to strengthen your customer loyalty.
Andreas Fachinger
Partner, Consulting, Lighthouse Germany – Center of Excellence for Data & Analytics
KPMG AG Wirtschaftsprüfungsgesellschaft
Intelligent pricing for best possible efficiency
With our innovative sales analytics solution, you can optimize your pricing and increase the efficiency of your sales practices. By systematically collecting and evaluating data, you can achieve better prices and a consistent pricing strategy across all employees. Our intelligent pricing system helps you optimize your sales processes and achieve sustainable profitability.
Successful projects and comprehensive support
Successful projects and comprehensive supportaOur solutions have already been implemented in numerous successful projects and have achieved demonstrably positive results. We offer not only customized algorithms and innovative technologies, but also comprehensive consulting and support throughout the entire process. Our experienced team of data science experts is at your side to ensure that you leverage the full potential of your data to achieve your business goals.
