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The banking sector has seen improved profitability in recent months due to higher interest rates. At the same time, rising costs for technology, ESG and volatility on the capital markets are weighing on institutions.

KPMG Banking CEO Outlook 2024: Strategies for growth and resilience

Our KPMG Banking CEO Outlook 2024 shows how executives in the banking sector are facing up to these developments. Despite a dynamic environment, CEOs are confident that their organisations can grow. Their strategy: a strong focus on risk management and adapting their business models.

Technology in focus: Generative AI and cyber security

For 81 percent of bank CEOs, investing in generative AI is one of the top priorities, as it offers great potential for process optimisation and increased efficiency. At the same time, cyber security remains a key issue: 81 per cent of CEOs consider cybercrime to be the greatest risk to corporate growth over the next three years.

ESG investments as a long-term growth driver

Although ESG strategies can be associated with short-term costs, 58 per cent of CEOs see long-term return potential in ESG investments. ESG is seen as a key factor shaping banks' behaviour and influencing their investment decisions.

Talent management as a key success factor

In the competition for qualified specialists, bank CEOs are placing particular emphasis on talent management to ensure the necessary skills for technological transformations. Managers are planning incentives for employees returning to the office to strengthen collaboration and innovation - a plan supported by 92 per cent of CEOs.

Key findings from the global white paper:

  • 81 per cent of CEOs are relying on generative AI to drive digital transformation.
  • 58 per cent expect a significant return on ESG investments within three to five years.
  • 92 per cent of CEOs plan to reward employees who return to the office.


KPMG CEO Outlook Banking 2024

Hurdles and opportunities in banking in 2024: the influence of technology and ESG

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When looking at the positions and priorities in an overarching sense, several clear focal points emerge.

  

Confidence in the financial sector


Financial services CEOs worldwide are confident about the business. However, our study also shows that the balancing act between the necessary investments for digitalisation and ESG transformation on the one hand and cost pressure on the other will be challenging.

Sven-Olaf Leitz, Chief Financial Services Officer
EMA Head of Financial Services & Banking

Artificial Intelligence


Generative AI is crucial for the digital transformation of banking processes. It is important to ensure that governance, risk and compliance are in line with the EU AI Act

Benedikt Höck, Partner, Head of AI,
Strategy and management consulting

ESG


Banks that take bold ESG action now will be best placed to fulfil stakeholder expectations and secure their competitive advantage in a rapidly evolving market.

Christoph, Betz Partner, Financial Services

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