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      As Head of Agile Innovation, Prof Andreas Mack is responsible for designing innovation processes using agile methods.  

      With his many years of experience in the design, implementation and moderation of workshop processes, he leads teams in the collaborative development of strategies and business models, innovative processes, products or services using a modern, target-orientated mix of methods from Design Thinking, Scrum or Lean Startup.

      1. Area Of Expertise

        Family businesses and SMEs

        Innovation

        International markets

        National markets

        Smart Start

        Growth markets

      2. Education & Qualification

        Diplom-Kaufmann (Business Administration); specialising in: Marketing (consumer behaviour), organisational psychology.

      3. Accreditations

        Honorary professor at the Berlin University of the Arts: innovation management, internet user psychology in the Leadership in Digital Innovation programme.