Digital Marketing Manager

KPMG is a global network of professional services firms providing Audit, Tax and Advisory services. KPMG Executive Search and Recruitment is a business unit of KPMG China and is one of the few recruitment consultancy firms in China that is part of a large professional organisation.  We work alongside a group of professionals and advisors who provide us with a high level of insights and awareness about a wide range of businesses and professions. We support the clients and aim to provide a pleasant working experience for the clients and candidates.  

Our client is a global 500 foreign company, which in automotive aftersales area. 

• Develop digital marketing strategy based on brand position, digital marketing scene and consumer behaviour, and drive qualified traffic through the consumer journey via paid, owned and earned tactics.
• Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social networking, and viral marketing to create “buzz,” drive traffic and generate sales.
• Identify new innovations in the digital landscape to engage consumers and deliver against brand communication and business objectives.
• Gathers and translates ideas into profitable, promotional marketing campaigns.
• Conducts analysis for program effectiveness and uses the findings for market site enhancements and to leverage optimization of all programs. Works with corporate marketing team to maximize existing marketing initiatives and develop new ones.

• 5-7 years of relevant experiences of digital marketing, digital/social media, and e-commerce.
• 985/211 education with master’s degree in business, Marketing, Communication, Design or equivalent.
• Master’s degree and experience in team management is preferred.
• Strong planning ability, familiarity with various types of media works, also have successful experience in promoting the large-scale marketing activities.
• Excellent communication, presentation, and interpersonal skills.
• Team-oriented & collaborative with the ability to manage cross-functionals, across multiple markets to influence business decisions with internal and external partners.

For information and application, please contact us at kate.j.zhang@kpmg.com. By submitting your application and communication with us, you agree to receive communications from us and agree our Personal Information Collection Statement in the following link: www.kpmg.com.cn/KER- opportunities