KPMG and Microsoft Hong Kong team up with Wilson Group to power Hong Kong’s first all-in-one digital engagement platform for motorists

KPMG and strategic alliance partner Microsoft Hong Kong have joined forces to provide the core technology infrastructure behind WIL.

KPMG and Microsoft have joined forces to provide the core technology infrastructure be...

09 November 2021

Hong Kong – KPMG and strategic alliance partner Microsoft Hong Kong have joined forces to provide the core technology infrastructure behind WIL, Hong Kong’s first all-in-one digital engagement platform and loyalty programme for motorists, developed by Wilson Group, one of the city’s leading providers of transport infrastructure asset management and smart mobility solutions.

Launched in September 2021 by Let’s Go Limited under Wilson Group, WIL gathers useful information on designated car parks, speed cams and electric vehicle charging stations and fuel stations, on top of the latest car-related services in town such as car wash, auto repair, and towing services for members. It features an integrated rewards programme that allows members to earn points in order to redeem for discount offers with designated merchants for parking, refuelling, maintenance services, and more.

To help develop a new customer-centric business model that addresses evolving motorist preferences, Wilson Group and KPMG China conducted an extensive market analysis of the motorist industry in Hong Kong and best-in-class loyalty programs globally. The research found that Hong Kong motorists are currently relying on multiple apps to navigate the city and find available parking. Concurrently, it found that auto-related merchants are keen to expand their customer base on digital platforms but are held back by limited choices and a lack of digital marketing expertise.

With these insights in mind, Wilson Group, KPMG and Microsoft Hong Kong worked together to plan the initial and future technology buildout for the app to provide drivers with up-to-date parking and vehicle-related service information and also connect them with local service vendors. The platform incorporates Microsoft’s enterprise-grade cloud Azure, Microsoft’s customer relationship management (CRM) tool Dynamics 365, a blockchain-powered loyalty points system, and application programming interface (API) connections to third party services including Google Maps and publicly available city data from data.gov.hk.

Marcos Chow, Head of Technology Enablement, Hong Kong, KPMG China, says:

With WIL, our goal was to help Wilson Group transform into a digital-native business able to navigate Hong Kong’s changing industry landscape. To position Wilson Group for future success, KPMG and Microsoft Hong Kong developed WIL as a multi-sided ecosystem incorporating cloud and blockchain technology that provides data-driven customer insights, built-in cybersecurity readiness, and agility to incorporate future digital services.

Henry Louie, Managing Director, Wilson Group, says:

In developing WIL, key feedback from our customers was that they wanted up-to-date information and support on where to park (whether free or paid parking), where to refuel or recharge, and where to service their vehicles across the city. Our cooperation with KPMG and Microsoft Hong Kong allowed us to seamlessly integrate a wide number of features into the app, including navigation maps, loyalty points, automotive-related merchants and services, and expenses tracking, providing a one-stop solution for drivers.

Louie, adds:

Having been an integral partner in Hong Kong’s developing transport landscape for almost 40 years, our aim is to help create a smart mobility ecosystem that will enable a safer, greener, more convenient and more cost-friendly driving experience in Hong Kong. WIL continues our journey and is built to further evolve providing our customers smarter and better choices in the motoring ecosystem.

Cally Chan, General Manager at Microsoft Hong Kong and Macau, says:

Innovation is no longer an option, but a necessity. Recent crisis spurred transformation in Hong Kong as companies from various industries embrace cloud-first strategy to maintain business resilience. In our 30 years journey in Hong Kong, we have been committed to empower local companies on their digital transformation to reimagine, reinvent and revamp business opportunities. The partnership with KPMG to transform Wilson Group demonstrates the importance of technology and how we can support companies of all sectors to create positive impact to our community, empowering every organization and people to achieve more.

In 2019, KPMG and Microsoft strengthened their global alliance through a five-year agreement to accelerate digital transformation for KPMG firms and mutual clients. KPMG utilises Microsoft Azure and Azure AI as the backbone for a common, global cloud-based platform that strengthens KPMG’s range of digital offerings with new innovations in cloud-based audit capabilities, tax solutions and risk management. KPMG was named Microsoft’s Global SI Digital Transformation 2020 Partner of the Year and remains in the Microsoft Business Applications 2021/2022 Inner Circle for the third consecutive year, ranking KPMG in the top echelon of Microsoft’s Business Applications global network of partners.

– Ends –

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