Semi-annual Report on the Consumer & Retail Sector in China

In the second half of 2024, with the gradual recovery of consumer confidence, the investment and financing market began to show a warming trend. The trade in policy for consumer goods is effective, and more and more market players, especially enterprises, participate in the trade in, which helps to play the role of consumption in stimulating economic development and enable consumers to enjoy more preferential products.

In February 2025, KPMG China released the Semi-annual Report on the Consumer & Retail Sector in China(2024H2). Based on the perfect knowledge system and rich project practice experience of KPMG China, this report makes a comprehensive analysis of macroeconomic and micro market players, focusing on luxury and fashion, apparel and footwear, health and beauty, food and beverage, restaurants and deeply analyzes consumer retail industry trends, investment transactions and tax alerts.