Based on a brief analysis of the global and Chinese energy storage markets in terms of size and future development, the publication delves into the relevant business models and cases of new energy storage technologies (including electrochemical) for generators, grids and consumers. It also takes a closer look at the steps taken by industry players to build their presence and investments and fund-raising outcomes. The report concludes with a look into the future, focusing on the opportunities and challenges for industry players on the road ahead.