Wei Lin

Head of Strategy, KPMG China & Asia Pacific / Head of ESG, KPMG China

KPMG in China


Wei's career, spanning over two decades, is distinguished by his significant expertise in M&A and strategy consulting, with a particular emphasis on sectors such as consumer & retail, financial services, and industrial manufacturing. Wei has emerged as a key figure in integrating ESG principles within business operations, playing a crucial role in transforming KPMG's methodologies in Audit, Tax, and Advisory services to meet evolving business and ethical standards.

Professional and industry experience

  • Strategy and Execution: Specializes in crafting and implementing robust strategies for growth, market entry, M&A, and turnaround situations. Proven expertise in commercial and operational due diligence, operating model design, merger integration, and operational value creation.
  • Value Creation: Over the past twenty years, Wei has successfully led numerous high-stakes engagements, particularly in China, guiding clients to maximize investment value through strategic insights and adept deal execution.
  • ESG Transformation: Since 2020, Wei has been instrumental in integrating ESG into corporate strategies, aiding clients in fulfilling their organizational missions, achieving ESG targets, and contributing to the UN Sustainable Development Goals.
  • Bachelor of Arts in Mathematics, History, Magna cum laude

  • ESG

  • Corporate strategy

  • Mergers & Acquisitions

  • Digital transformation