Higher education is entering a new reality. The education landscape includes emerging technologies, new online learning opportunities, funding challenges, rising costs, and shifting demographics. In this 'age of the customer', the increased availability of choices and options is also having a profound impact on how students view their education experience. Higher education institutions will need to consider not only these changes, but also the shifting priorities of their students.
Canadian universities and colleges face issues that are remarkably similar to those affecting institutions globally. Student debt is rising, and increasing costs are inevitable. Higher education institutions will need to look inward, to search for efficiencies, and at the same time look outward, to find additional sources of revenue. Institutions also face digital competition, as technological change extends across the globe. The emergence of new, non-traditional institutions that may offer more affordable online education poses a definite threat, and while Canadian institutions have not yet been impacted by this in a very significant manner, the effects of technological change on students during the current pandemic means this risk is unlikely to decrease. Will students accept these new non-traditional institutions and what they offer? Either way, traditional institutions must be ready to respond and adapt to changing ideas about what higher education looks like, and utilize their power to convene students together on campus in collaborative ways while modernizing the student experience through technology to maintain their advantage over potential disrupters.