At KPMG, we inspire confidence and empower change in all we do. We challenge ourselves to bring our absolute best to clients, the public, and one another every day. KPMG in Belgium is proud to announce our newest brand ambassador, 24-year-old, rising rowing star Ward Lemmelijn. As a promising Olympian hopeful, Ward uses the power of technology and data to improve his training and technique. He also embodies commitment, discipline, enthusiasm and humility. Ward’s winning attitude and use of innovative technology resonate with KPMG’s DNA and values. Therefore, KPMG is proud to support Ward on his journey towards the Olympic podium in 2024.

Harry Van Donink, KPMG Belgium CEO adds, “Ward exemplifies determination. He continues to inspire many to pursue dreams and goals. He leads by example, surpassing every challenge with dedication and confidence. His commitment to being the best, resonates with everything we stand for at KPMG—excellence, confidence, driving change and innovation. I am incredibly proud to support Ward in his journey on the road to Paris 2024.”

Ward Lemmelijn is still young and already a true jack-of-all-trades. He rose to fame as the winner of the popular TV sports show ‘The Container Cup’. Impressively, Ward only took up rowing at 18 but quickly worked his way up through the ranks to become a European indoor rowing champion. His latest goal is to succeed on the open water, with an eye on winning the gold medal at the Paris Olympics in 2024. Ward’s unconventional story was a big inspiration to KPMG, who decided to support Ward in achieving this dream.

Ward Lemmelijn, Indoor rowing world champion, enthuses on the partnership, I like the way that KPMG and I look at growth, professional achievement, success and winning in the same way. It’s inspiring to me as an athlete that KPMG’s people are passionate about continuously learning and are not afraid of being courageous, thinking boldly and always willing to find new ways to succeed. With KPMG as a partner, I feel I can keep on improving and fully chase my dream of going for gold at the Olympics 2024. The best is yet to come!”

We'll be cheering on Ward during the next indoor World Championship on 26/02/2022, the first one with us on board! Tune in to Sporza’s livestream to watch him perform.

Ward will also be joining some of our events, make sure to keep an eye on our page and social media to see when and where you can spot him!