Third edition of KPMG and GS1 Hong Kong’s survey analysing the future of retail as companies develop and implement omni-channel

KPMG China and GS1 Hong Kong have jointly launched their third annual report, titled Tapping into smart retail, which provides an overview of the latest omni-channel commerce trends and developments in the Greater Bay Area (GBA), both from a business and consumer perspective.

The report surveyed 1,400 consumers across 10 cities in the Greater Bay Area, as well as 286 Hong Kong-based CEOs. We also conducted a series of interviews with retail companies and other businesses that support retailers.

Among the key findings, the survey found that 96 percent of respondents in mainland China and 82 percent in Hong Kong plan to spend more online next year. In addition, more than half of consumers in mainland China say they expect their online spending to overtake their offline spending in the next year.

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