Embedding the UAE AI Charter into enterprise governance also provides a strategic advantage. It signals readiness for future compliance, enables risk-aware innovation, and ensures that AI deployments are not only lawful but also aligned with public expectations and societal values. Organizations that operationalize these principles early will be better equipped to manage ethical dilemmas, respond to regulatory inquiries, and build lasting trust with users, regulators, and the wider community.
Proactively implementing these principles not only ensures regulatory readiness but also delivers clear business value. Organizations that embed responsible AI practices early can accelerate innovation with confidence, reduce compliance costs, and enhance their reputation as trustworthy, forward-thinking leaders. By building AI systems that are transparent, inclusive, and human-centric, businesses can unlock new opportunities, gain stakeholder trust, and differentiate themselves in an increasingly AI-driven economy.
Across the globe, jurisdictions such as the European Union, Canada, the United States, and Singapore are moving swiftly to codify AI ethics into binding legislation and operational frameworks. This signals a global shift where AI governance will no longer be optional—but a core component of digital competitiveness and enterprise resilience.
The UAE Charter: The 12 AI Principles
The UAE aims to enhance the harmonious and beneficial relationship between AI and humans, ensuring that all AI developments prioritize human well-being and progress.
The UAE places great importance on safety, ensuring that all AI systems comply with the highest safety standards. The country encourages modifying or removing systems that pose risks.
The UAE aims to address the challenges posed by AI algorithms regarding algorithmic bias, contributing to a fair and equitable environment for all community members. This promotes responsible development of AI technologies, making them inclusive and accessible to everyone, supporting diversity, and respecting individual differences. It ensures equal technological benefits and improves quality of life without exclusion or discrimination.
In line with the UAE’s stance on privacy rights, while data is essential for AI development, supporting and promoting innovation in AI, the privacy of community members remains a top priority.
The UAE seeks to create a clear understanding of AI and how systems operate and make decisions, which helps build trust, enhance responsibility, and promote accountability in the use of these technologies.
The Charter emphasizes the irreplaceable value of human judgment and human oversight over AI, aligning with ethical values and social standards to correct any errors or biases that may arise.
The UAE adopts a responsible and proactive stance, emphasizing the importance of governance and accountability in AI to ensure the technology is used ethically and transparently.
AI should be a beacon of innovation, reflecting the UAE’s vision of digital, technological, and scientific excellence. The UAE seeks global leadership by adopting technological excellence in AI to drive innovation, enhance competitiveness, and improve quality of life through innovative and effective solutions to complex challenges, contributing to sustainable progress benefiting society as a whole.
Human commitment in AI reflects the spirit of the UAE, essential for ensuring that the development of this technology serves the public good. It focuses on enhancing human well-being and protecting fundamental rights, emphasizing the importance of placing human values at the heart of technological innovation to ensure a positive and lasting impact on society.
Peaceful coexistence with AI is crucial to ensure technology enhances the well-being and progress of our communities without compromising human security or fundamental rights.
It is essential to create an inclusive future that ensures everyone can benefit from AI advancements, guaranteeing equitable access to this technology and its advantages for all segments of society.
The UAE emphasizes the importance of complying with international treaties and local laws in the development and use of AI.
Contact us
Connect with us
- Find office locations kpmg.findOfficeLocations
- kpmg.emailUs
- Social media @ KPMG kpmg.socialMedia
Stay up to date with what matters to you
Gain access to personalized content based on your interests by signing up today