In this third edition of the KPMG Large-Scale ManCo & AIFM Survey, we have placed a particular focus on the driving forces regarding the evolution of the operating model of Management Companies (ManCos) and Alternative Investment Fund Managers (AIFM). ManCos and AIFMs face a series of challenges to their operating model which are not only driven by the recent macroeconomic uncertainties but are also linked to the strategic repositioning of the Luxembourgish ManCo within the Group context as well as responding to the increasing depth of regulatory scrutiny.
Welcome to the KPMG Luxembourg Large-Scale ManCo & AIFM Survey 2023
Compared to the previous edition of our Large-Scale ManCo Survey, in this years’ edition we extended the reach of participants to not only cover the largest ManCos in Luxembourg, but also a selection of the largest pure-play Alternative Investment Fund Managers with the objective of identifying commonalities and differences in the strategy roadmap across the Asset Management landscape.
The results of the KPMG Large-Scale ManCo & AIFM Survey 2023 comprise operating model trends and key challenges for 30 ManCos and AIFMs that participated in our survey which, in aggregate, represent more than 60 percent of assets under management in Luxembourg.
We would like to thank the 30 ManCos and AIFMs who shared the features of their business models and their perspectives on the challenges and opportunities to come. Collecting and analyzing all this data helps us all understand what the key strategic priorities and market trends are, to be able to adapt and grow.
Survey participants
30 out of the largest ManCos in Luxembourg
Participants:
22 Super ManCos and 8 AIFMsEmploying over 1700 FTEs
Over 4150 managed sub-funds
More than EUR 2400 bn of total AuM
Representing 60 % of the Luxembourg market
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What are the drivers of ManCos’ & AIFMs’ operating model transformation?
When talking about value creation, product innovation is at the core of the ManCo’s strategy. We observe that the ManCo’s operating model transformation is in full force and, despite the macroeconomic uncertainties, ManCos continue to embrace the importance of lean processes and operations to preserve their competitive advantage.
Evolution of the Luxembourg ManCo towards an EMEA Product and Distirbution Hub
The expansion towards a Luxembourg ManCo Hub model is worth highlighting. A majority of ManCos & AIFMs are increasing their footprint vis-a-vis their Group towards an EMEA Product and Distribution Hub. This is particularly visible by a significant increase in the number branches as well as the resource count in the branches of Luxembourgish ManCos (21% increase in employees working in branches of Luxembourgish ManCos). Furthermore, we see an increasing trend for ManCos to offer ancillary services in addition to the hosting of funds, notably through acquiring a MiFID top-up license.
Product innovation and continued expansion of the AIF footprint
Three out of four ManCos participating in our survey stated that the observed ManCo operating model evolution is motivated by the strategic decision to expand the existing licenses and product offering, in particular expanding the alternative investment footprint. Notably, while asset under management of UCITS funds decreased 12% compared to last year among the survey participants, the asset under management of AIFs increased by 8%.
Complexity of ESG adaptation for the operating model
While ESG is considered a key regulatory focus area for the large majority of ManCos, we observe a high degree of dispersion in ESG operating models. We see a heterogenous landscape in terms of ESG framework maturity along the sample, where only 36% of ManCos consider their ESG control framework to be either mostly or fully mature.
Finding the right talent
Finding the right talent for key ManCo positions has been raised as a key challenge for 76% of ManCos participating in our survey. Further, more than 50% of survey participants highlighted concerns regarding the cost of doing business in Luxembourg, driven by the increasing costs of achieving compliance with regulatory requirements as well as increasing operating costs (resource costs, rents, etc.).
A message from our asset management consulting leader
ManCos & AIFMs have realized the need to continuously review and challenge their operating models to stay competitive and find the right balance between remaining regulatory compliant and operationally efficient.
In relation to the recent macroeconomic uncertainties, the quest for cost rationalization and optimization, as well as widening the product offering and target market, has crystallized as a key motivation for the operational model transformation in order to stay competitive.
In the results of this survey, we’ve outlined the key forces that are shaping the Luxembourgish asset management market.
Alan Picone, Asset Management Consulting Leader, KPMG Luxembourg