Fast cars driving around in circles at breakneck speeds; wearing down tyre treads in less than an hour; drivers being traded like commodities amongst corporates at exorbitant costs. As unbelievable as it sounds, Formula 1 racing is no doubt entrancing - it is no wonder that it is one of the most popular sports in the world. 2023 saw record-breaking attendance with 5.7 million attendees across all races globally, and a year-on-year increase in revenue of 25%, reaching USD 3.222 billion. 2024 continues to see this growing trend in viewership.
