AI's Role in Auditing and Accounting
KPMG Trusted AI is a strategic approach and framework designed by KPMG to responsibly and ethically utilize artificial intelligence (AI) in various contexts.
Principles of KPMG Trusted AI:
- Values-Driven: KPMG implements AI guided by its core values, which shape a culture of openness, inclusivity, and high ethical standards.
- Human-Centric: Prioritizing human impact, KPMG aims to empower and augment human capabilities through AI, allowing people to reimagine their daily activities.
- Trustworthy: KPMG adheres to ethical pillars and principles throughout the AI lifecycle. Data acquisition, governance, and usage practices uphold ethical standards, privacy regulations, and confidentiality requirements. As AI evolves, KPMG remains committed to reviewing and adapting its approach1.