Generative artificial intelligence (AI) in the insurance sector

The rise of generative AI

Picture this: You are browsing through an insurance website, pondering the myriad of policies available. Suddenly, a chat window pops up, and you are greeted by a virtual assistant. You type in a complex query about a specific clause in a life insurance policy. Within seconds, you receive a detailed, human-like response, simplifying the insurance jargon and even offering a personalised recommendation based on your profile. This is not science fiction; it is the power of generative AI in action.