The evolving relationship between humans and food is changing demand and cosumption

When it comes to buying their favourite foods and beverages, consumers know what they want, when, and how they want it, even if they don't always think about why. 

Getting down to that "why" drives food and beverage companies to continually analyze consumption drivers and impulses, whether it's choosing a low-carb energy bar over candy or one brand of probiotic beverage over another.  Today there are more influences than ever on consumer decisions, making it harder to identify trends early. 

KPMG set out to analyze the latest signals reshaping human consumption, using primary research and data analytics to determine what is influencing consumers behind the scenes today, and what's around the corner.