Transitioning from retail to consumer commerce

The Future of Retail

In this point of view, we explore the critical signals of change currently influencing the global retail environment and why the market is changing.

Transitioning from 'retail' to 'consumer commerce'

Retailers want to turn the page on the disruption of 2020. Yet they are unsure exactly what the future will bring.

Much has changed over the past year. But the reality is that many of the changes wrought by the COVID-19 pandemic – to buying behaviors, to workforce models, to channel mixes and to business models – were underway long before the pandemic. COVID-19 only accelerated these trends (in some cases by 5-10 years), driving an unprecedented level of urgency to retailers’ actions.

As these trends evolve, the links between physical locations and the ability to sell products and services are fraying quickly. And, as they unravel, the shift from ‘retailing’ to ‘consumer commerce’ is picking up speed. Indeed, the entire definition of what it means to be a retailer is changing.

In this point of view, we explain why the market is changing. We describe what the winning business models of the future will look like. And we explore how you can achieve this transformation, outlining the key capabilities and strategies you will need to move your organization into the future.


Download the pdf below.

© 2024 KPMG Services Proprietary Limited, a South African company with registration number 1999/012876/07 and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All
rights reserved.

This content may contain information specific to member firms of the KPMG global organization in the following countries: South Africa, Mozambique, Zambia, Namibia, Botswana, Zimbabwe, and Mauritius. For more detail about the structure of the KPMG global organization, please visit

KPMG is the brand under which the member firms of KPMG International Limited (KPMG International) operate and provide professional services. Each firm is a separate legal entity and together they form the KPMG global organization. “KPMG in Southern Africa” is used to refer to the individual member firms within the KPMG organization in Mozambique, Zambia, Namibia, Botswana, Zimbabwe, Mauritius, and South Africa. The member firms comprising KPMG in Southern Africa are not a global partnership, single firm, multinational corporation, joint venture, or in a principal or agent relationship or partnership with each other.

Unless otherwise indicated, references in this website to a 'member firm' or 'member firms' are references to member firms of KPMG International who are members in, or have other legal connections to, KPMG International, an English private company limited by guarantee.

Connect with us

Save, Curate and Share

Save what resonates, curate a library of information, and share content with your network of contacts.