KPMG Advanced Data Management Framework

The value of data in today’s digital, data-driven world should not be overstated. Data is at the very core of efficient business processes, timely marketplace insights and informed decision making. The importance of optimizing data’s veracity, volume and value in today’s fast-evolving, customer-centric global economy has made its effective management indispensable to business success. That’s where Advanced Data Management (ADM) comes in.

Simply put, truly effective modern digital capabilities such as artificial intelligence or data analytics, and the insights that drive smart decisions, can only begin with the data that underpins it. KPMG professionals are using ADM to help today’s forward-looking organizations unlock the value of internal data while helping decision makers uncover unique new perspectives from valuable sources of external data as well.

KPMG’s ADM framework is helping organizations maximize the value of their data while effectively managing its growing volume amid today’s increasingly complex combinations of data sources and models. The KPMG framework is a contemporary model to which KPMG professionals apply new tools and techniques that are aligned with current trends and emerging challenges.

Our focus is on providing the expertise and capabilities needed for smart data use – enhancing business efficiency and competitive advantage while making your business truly data-driven. The KPMG ADM framework is designed to identify appropriate internal and external data sources and then applies advanced technologies to process and visualize data for smooth business operations, advanced insights and timely business decisions. This approach is enabling clients to establish a data governance framework that serves as the foundation for stakeholder trust while helping to ensure long-term data quality and compliance.

As part of the broader ADM framework, KPMG professionals have developed an advanced AI-driven solution which evaluates client data, explores data sources and provides a list of quantified opportunities for company growth. It helps you discover the business value of your data and utilize it to its full potential toward the achievement of company goals. This brings about numerous benefits, including increased revenue, reduced costs, increased market value and improved operations.

Our framework also includes our ADM Maturity Assessment, which assesses maturity across the ADM framework’s 11 disciplines that are detailed in the graphic above. Our ADM Maturity Assessment includes our Maturity Benchmark, KPMG in Vietnam initiative that collects and evaluates ADM maturity in companies regardless of size or industry type.

The ADM Maturity Assessment is the first step in becoming a true data-driven business and features the following advantages:

1. Quick insights into the current and desired maturity level, helping to understand overall gaps and steps required for ADM improvement.

2. KPMG in Vietnam experience combined with industry best-practices and market standards.

3. An easy-to-use online survey based on an objective outside-in view from a trusted party.