Data as a Product

Many businesses in Vietnam are sitting on vast troves of data from customer behavior and sales figures to internal processes yet still struggle to harness it for strategic decision-making. Despite significant investments in technology and solutions, the results often fall short. The issue is not the technology itself but how businesses approach data.

Imagine data not just as a collection of figures but as a product that delivers real value. To make data a “product,” businesses must ensure it is accessible, reliable, and tailored to the needs of its users whether they are decision-makers, analysts, or operational teams. Data should no longer be a “warehouse” but a tool that empowers Vietnamese enterprises to make smart, fast, and strategic decisions.

Leading consumer product companies focus on their customers. They don’t just provide products, they listen, innovate, and adapt their offerings to meet both spoken and unspoken needs. Vietnamese businesses can take inspiration from this approach. Listen to your internal data users:

For instance, an analyst may not only need sales data but also user-friendly tools for generating quick, insightful reports.

To turn data into a product, enterprises need to adopt methodologies like DataOps, which combines Agile principles and automation. DataOps ensures data quality, improves operational efficiency, and accelerates processing through continuous integration and delivery (CI/CD).

Additionally, deploying advanced analytics tools, automating data validation, and implementing alert systems for anomalies will maintain data integrity. This enables data scientists to focus on core tasks like building models or improving algorithms rather than troubleshooting technical issues.

Imagine a future where internal teams can easily leverage data to uncover new opportunities, streamline processes, or make strategic decisions quickly. Treating data as a product not only boosts productivity but also enhances the competitiveness of Vietnamese businesses in an ever-evolving market.