Vietnam Market Entry Outlook

The Vietnamese economy is growing at a steady pace, and the economic fundamentals are in place. Furthermore, with the expansion of its considerable middle class, Vietnam is home to a rapidly growing consumer goods market. Demands in infrastructure, healthcare and agriculture are also generating business opportunities that appeal directly to foreign investors.

Investing in Vietnam

ASEAN Business Guide - Vietnam

M&A activities in recent years focus on the investors’ penetration and expansion in Vietnamese market. In addition, the investors are also seeking for Target companies (“Targets”) that already have strong manufacturing capability and/or distribution network to market their products to the 95-million-people economy.

“FDI has been playing a crucial role in Vietnam’s growth over the past 30 years as a big trailblazer for the economy. FDI can be likened to a bee that has been both sucking honey and pollinating the economy,” said H.E. Nguyen Chi Dung, Minister of Planning and Investment at the dialogue with KPMG clients on May 15, 2018 in Hanoi.“Vietnam will continue attracting more FDI, but selectively. High-quality FDI will be prioritised in attraction.”Vietnam is diverse, geographically, and there is not one single magic formula to enter into business here.  

Vietnam’s real GDP achieved an average growth rate of 7.3% in period of 2005-2009 before it declined to 5.3% in 2009 due to the global financial crisis which started in 2008.
Recovery began in 2012, with GDP growth gradually increasing and reaching 6% in 2014. Despite the global trade recession and China’s economic growth slowing down, which impacted most parts of Southeast Asia, Vietnam proved to be resilient to the turbulences and still scored a growth rate of 6.8% in 2017, highest rate in nearly 10 years


About KPMG | The 2018 edition of “Investing in Vietnam” and “Vietnam Market Entry”

Through these booklets, we hope to showcase the wide variety of opportunities and challenges that Vietnam has to offer. Apart from that, the booklets also highlight factors which contribute to the success and give advice for newcomers to this promising market.

Explore The Full Version

  • 2018 - Vietnam Market Entry “Take a Bold New Path” Download PDF
  • 2018 - Investing in Vietnam “Redrawing the Horizon” Download PDF


  • 2018 -   越南投資手冊 重繪地平線.翻轉投資視野 Download PDF
  • 2018 -   前進越南市場 開創新局 Download PDF

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KPMG Vietnam

KPMG is one of the largest professional-service firms in Vietnam with offices in Hanoi, Ho Chi Minh City and Da Nang. KPMG also has an office in Cambodia’s capital city, Phnom Penh. With more than 1,700 staff in Vietnam and Cambodia, KPMG has ability to deliver full range of international-standard professional services.

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