Dr. Nguyen Cong Ai

Office Senior Partner (HCMC), Deal Advisory

KPMG in Vietnam

Dr. Ai has been working for KPMG since 1998, in Slovakia and Vietnam of which he has been involved in providing market entry advisory services to many international companies seeking investment opportunities in Vietnam.

Dr. Ai’s expertise lies in in strategy formulation, market feasibility study, strategic business location analysis, acquisition target identification and analysis, commercial due diligence and assistance with investment licensing and post-licensing compliance.

Being in contact with Government Agencies, the State Bank of Vietnam, local banks and business communities throughout Vietnam for years, Dr. Ai has extensive business and government network


Relevant Industry Experience

Dr. Ai has managed a portfolio of clients in various industries. Some of his recent projects include:

  • Assisted a large investor from Hong Kong in assessing the Vietnam Dairy Market for their investment decision.
  • Assisted one of the largest Korean beauty retail chains in designing market entry retail strategy to support its future expansion in Vietnamese market
  • Led a team to assist a high-tech park in conducting an evaluation research of its business model, and compared with similar business in Asia including ASEAN
  • Managed a team to assist one of the global biggest chocolate manufacturers in conducting a review on Vietnam cocoa sector
  • Led a team to assist a Singaporean company operating in Vietnam in conducting a market study on Vietnam sugar processing industry
  • Assigned by the Ministry of Finance of Vietnam to lead a team to conduct a diagnostic review on Vinafood 2, the dominating  enterprise of rice processing and trading in Vietnam
  • Led a team to assist a large Japanese corporation in conducting a CDD on the two Targets operating in the flour industry to assist the acquisition plan
  • Managed a team to conduct in-depth market analysis on Vietnamese coffee market and  provide a CDD services on Target company for acquisition purpose
  • Led a team to conduct an in-depth market analysis on Vietnamese rice market and  provide a CDD services on Target company for acquisition purpose
  • Conducted corporate intelligence service on an FMCG distributor in Vietnam to assist a Thailand confectionery company with their investment in Vietnam
  • PhD in International Business, University of Economics, Bratislava, Slovak Republic

  • MA in International Economics

  • Dr. Ai is Head of Strategy practice in KPMG Vietnam. He has advised many strategic advisory engagements to assist both foreign investors and local corporations to succeed in Vietnam market