KPMG and Aprimo

A combination of internal and external forces—including a proliferation of digital channels, mounting customer expectations for personalization, and a reliance on third-party vendors—have put pressure on enterprises to continually reassess their operations. Mandated to do more with less, they need tools to automate key processes, manage spend, and organize digital content. KPMG LLP has formed an alliance with leading content, operations, and performance technology vendor Aprimo, to help transform our client’s organizations for the future by bringing agility and speed to the core functions of marketing.

Aprimo’s platform simplifies enterprise complexity by providing a cross-industry toolset to help organizations drive higher returns on investment. Its platform gives marketers the agility they need in all activities, from ideation, plan and spend management, approvals, and digital asset management, giving enterprises better control over the budgets, projects, and content needed to deliver better experiences. Aprimo, which pioneered the marketing operations space, has helped many Fortune 500 companies gain maturity in their content, operations, and performance.

With deep knowledge of leading practices and marketing process transformations, KPMG’s marketing transformation & technology practice is uniquely qualified to help enterprise leaders reimagine their organization. We help clients to realize improvements in marketing performance by developing strategies and enhancing value through strategic planning, budgeting, and marketing spend management. We utilize cross-enterprise cost rationalization, marketing process optimization, and digital asset management to help marketers improve their ability to deliver better customer experiences.

Working together, KPMG and Aprimo can help transform your organization to bring modern marketing operations to the forefront.

To learn more, visit Aprimo.