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Marketing plan and spend management

Build a future-ready competency

Collaboration between marketing and finance has never been more important.

Working together, Chief Marketing Officers (CMOs) and Chief Financial Officers (CFOs) can ensure that decisions related to marketing spend are transparent, data-driven, and reflect both good fiscal management practices and the unique needs of a function that must be responsive to changing customer and market demands.

Download ‘Maximize Value from your Marketing Plan and Spend'

Learn more about marketing investment management challenges, advantages in collaboration, and how to get started on the journey toward a stronger relationship between marketing and finance.

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Scott Lieberman
Principal, US Customer Advisory Leader, KPMG US
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Scott Lieberman
Principal, US Customer Advisory Leader, KPMG US
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Download the ebook: Maximizing value from marketing spend

Collaboration between marketing and finance has never been more important.

Working together, Chief Marketing Officers (CMOs) and Chief Financial Officers (CFOs) can ensure that decisions related to marketing spend are transparent, data-driven, and reflect both good fiscal management practices and the unique needs of a function that must be responsive to changing customer and market demands.

Fill out the form below to read our article to learn more about marketing investment management challenges, advantages in collaboration, and how to get started on the journey toward a stronger relationship between marketing and finance.

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