Protecting Your Brand - Edition 4

Protecting Your Brand - Edition 4

We help retailers understand and anticipate new regulations to manage risk more effectively.

Paul Martin

UK Head of Retail

KPMG in the UK


Retail businesses are under intense pressure. Revenue growth and profitability remain key challenges for the sector against a backdrop of increasing scrutiny from consumers, regulators and shareholders. As they become more discerning about major macro-economic issues such as plastic pollution, climate change and public health; they expect retailers to reflect their values and respond to societal challenges. Failing to do so can negatively impact a retailer’s financial performance and brand, demonstrating a clear need for ethical, social and environmental business models that underpin purpose driven companies.

The regulatory landscape has also tightened rules to reinforce responsible business conduct, and there are heavy fines for non-compliance as well as the potential for reputational damage. 

That’s why we continue to update Protecting your brand, our guide for retailers to anticipate new developments and manage reputational and financial risk more effectively. 

To read our latest insights, download the Protecting Your Brand Edition 4 report (PDF 357 KB).

Find our previous edition here.

© 2023 KPMG LLP a UK limited liability partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.

For more detail about the structure of the KPMG global organisation please visit

Connect with us

Save, Curate and Share

Save what resonates, curate a library of information, and share content with your network of contacts.