Shay Rahman

Director, Human-Centred Design

KPMG in the UK

Shay is a strategic design leader with over 20 years’ experience of infusing design into business. He leads our human-centred design practice which plays a critical role in delivering successful digital transformations for clients across a range of industries and sectors.

His teams go beyond improving just products and services; by applying user-centric strategies, they strive to deliver positive impact across the wider organisation. “In simple terms, adoption is a key metric to successful transformations and innovation. To drive adoption, we focus on solving the right problems and making the solution easy, ethical, and engaging for everyone”.

  • BSc, Multimedia Computing, Middlesex University

  • Human-Centred design

  • User experience research

  • UX & product design

  • Product strategy & innovation

  • Digital transformation