The truth about online consumers
The truth about online consumers
This global survey asks 18,430 consumers about their most recent online shopping experiences.
This global survey asks 18,430 consumers about their most recent online shopping...
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Online purchase behavior
Online purchase behavior
How the digital age and rise of ecommerce is driving unprecedented business model shift for manufacturers and retailers.
How the digital age and rise of ecommerce is driving unprecedented business model shift for manufacturers and retailers.
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The path to purchase journey
The path to purchase journey
The evolution of the ‘path to purchase’ over the past decade due to the Internet, digital innovation and the rise of ecommerce.
The evolution of the ‘path to purchase’ over the past decade due to the Internet, digital innovation and the rise of ecommerce.
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Consumer attitudes and motivations
Consumer attitudes and motivations
Understanding what drives a customer to buy online or offline is critical for companies when formulating their brand, market positioning, and overall experience offering.
Understanding what drives a customer to buy online or offline is critical for companies when formulating their brand, market positioning, and overall experience offering.
What do consumers really want?
Advances in technology, logistics, payments and trust – coupled with increasing internet and mobile access and consumer demand for convenience – have created a US$1.9 trillion global online shopping arena, where millions of consumers no longer ‘go’ shopping, but literally ‘are’ shopping – at every moment and everywhere.
Retailers need to be more aware and responsive than ever to when and where their potential customers are making decisions throughout their ‘always on’ shopping journey.
KPMG’s recent global survey asked 18,430 consumers in 51 countries about their most recent online shopping experiences. This study provides insights and data that can help our clients analyze and forecast the behaviors and preferences of online consumers – by geography, generation (Millennials, Generation X or Baby Boomers), and/or product category.
Read the report to learn more about:
- Online purchase behavior
Cross border shopping, the rise of e-tailers and device preference trends - The path to purchase journey
From awareness to evaluation, the online shopping experience - Consumer attitudes and motivations
What’s driving the shift to online, and winning the online consumer
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