​KPMG International’s innovative Customer Insights program identifies the complex drivers of choice that open and close the customer wallet. The publication is based on thorough, customer-focused research methodology from Global Customer Center of Excellence and the Innovation Labs, including surprising findings from a survey of 10,000 people across the US, UK, India and China. It details insights on how the seismic influences of continued technological disruption, erratic socio-political and economic shifts, and enhanced mobility are upending fundamental beliefs around what drives consumer behavior.