There has been much press coverage and social media chatter surrounding ChatGPT, the accessible artificial intelligence (AI)-powered writing tool.

Following a stream of developments from major AI projects in 2022, ChatGPT and similar generative AI tools proved a tipping point in the popular imagination. And despite some of the amusing answers they have produced, many people are wondering how tools like ChatGPT will be used by organisations.

People have used generative AI to negotiate discounts on phone bills, dispense therapy to real-life patients, write Python code, poems, songs or novels, and to take (or cheat in) exams. Generally, large language models (LLMS) produce good results that appear amazing. As such, they could signal a shift in the way communications and businesses work.​​​​​​​

Download our latest thinking around generative AI, what's behind the interface, what they're capable of and how businesses can use them. 

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