There are many external challenges facing the asset management industry, including demands for sustainable finance, volatility in capital markets, technological innovation, and cyber threats. Firms must also navigate further rafts of new rules, increasing regulatory divergence and greater supervisory scrutiny. Firms need to adopt resilient and dynamic business models if they are to be successful.

Regulators around the world are focusing on common themes in a fast-changing world. However, a lack of global standards and national nuances mean that they are implementing detailed rules and guidance in different ways. Increasing regulatory divergence is causing complexity and challenges for cross-border asset managers in terms of how they manage and market their products.

In Saudi Arabia, ahead of regulatory activity in this area, the approach of the Public Investment Fund (PIF) is influencing the way in which asset managers are addressing sustainability risks. Around the world, asset managers are taking a wide range of approaches to ESG governance in practice. Typically, firms have created dedicated internal ESG forums – split between corporate sustainability and sustainable investing – and updated terms of reference for some existing forums.

In Saudi Arabia, the Capital Markets Authority (CMA) issued instructions in 2022 around direct financing investment funds, which set out specific conditions for establishing such funds, investment limitations and additional duties, particularly around credit sanctioning and monitoring. Further, CMA held a forum in December 2022 to discuss digital transformation in the industry and its role in bringing increased foreign investment to the domestic capital markets. The CMA’s FinTech lab is in its sixth year, and there is a push to encourage greater innovation in the fund management industry.

Saudi Arabia continues to open its capital markets to foreign investors. In March 2023, CMA issued rules for foreign investment in securities listed in the local main market, debt instruments and investment funds. The rules define eligible foreign investors, required qualifications, investment restrictions, and other terms and conditions. The rules intend to facilitate foreign investment into the country, particularly to attract large global asset managers. It is also notable that Vision 2023 and its Financial Sector Development Program (FSDP) is creating a conducive environment for start-ups and venture capital funds, leading to an uptick in the use of convertible instruments.

Download the 2023 Evolving Asset Management Regulation report

Key actions for CEOs:

  • Deliver sustainable finance: Review the firm's overall strategy, embed sustainability factors into the investment process, ensure names and disclosures correctly reflect product offerings, and prepare to meet expanding disclosure requirements.

  • Mitigate systemic risk: Review investment risk management arrangements, particularly relating to the liquidity management of open-ended funds, and stress testing. Control the use of leverage and adopt asset valuation best practices, especially for private, real and crypto-assets.

  • Double-down on resilience: Review the risk management framework and controls in the light of challenges and opportunities. Identify and manage operational and information security-related risks, including third-party oversight arrangements. Maintain adequate financial resources.

  • Embrace innovation: Explore potential uses of tokenization and artificial intelligence to drive efficiencies and new business, within the guardrails of the evolving regulatory framework.

  • Protect investors: Align the firm's strategy, culture, and purpose with clients' best interests.

  • Project good governance: Evaluate the success of the firm's culture, leadership, and governance model, and make changes where needed. Encourage a “speak-up” culture, ensure the composition of boards provides sufficient knowledge, expertise, experience and challenge, adopt a flexible business model, and deter financial crime.

  • Seize opportunities: Factor opening markets and new and evolving fund vehicles into the business and product strategy.


Key topics captured within the report

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