Today, festivals are not only about music, they serve as real-life platforms for networking, social initiatives, raising awareness about social issues, and promoting inclusivity and diversity.

Experience lies at the heart of festivals and expectations from festivalgoers are high, pushing organizers to develop immersive, flawless interactions, both digitally and on location.

It is becoming increasingly important to look beyond numbers and understand festivalgoers in terms of the wider aspects of their lives in order to tailor truly memorable experiences.

In this dynamic landscape, what makes a festival stand apart?