Business Digital Transformation Monitor. Edition 2024

In an era of continuous technological innovation, digital transformation has become an integral part of every company's operations. Business is in a constant state of flux, with digitalization setting new standards and presenting challenges on the path to success. To remain competitive, enterprises must invest in modern solutions and a skilled workforce responsible for digital transformation. The essence of digitalization is highlighted by the results of the third edition of the "Business Digital Transformation Monitor" report based on survey, where we give voice to business representatives and strive to understand their perspectives on the journey towards a digital reality.

Key observations

The main indicator of the Business Digital Transformation Monitor
5.1/10 points, an increase of 0.7 point
compared to last year.
The percentage of companies with a formal digital transformation strategy in place
increased by 6pp, to 27%.
One-third of companies plan to increase spending on digital transformation in the next year,
and 18% of organizations
want to hire new people to support this growth area.
All organizations with a formal digitalization strategy said it sets specific goals and implementation methods.
28% of organizations are already employing tools using artificial intelligence,
and 30% of the remaining
organizations plan to implement such solutions within the next year.
65% of companies don’t measure the effectiveness of their AI-based tools,
and 47% of respondents
fail to consider the effectiveness of technologies supporting ESG reporting.

The Business Digital Transformation Monitor indicator

In 2024, for the first time in the three-year history of the survey, the "Business Digital Transformation Monitor" indicator surpassed the halfway mark on the ten-point scale, reaching 5.1 points. This result may reflect the growing awareness among enterprises of the necessity to adapt to a rapidly changing business environment and the increasing investments in digital technologies. Although there are still many obstacles to overcome, the increase in the indicator compared to the previous two editions of the survey signifies a decisive step in the right direction.

Business Digital Transformation Monitor score year-by-year

„It seems that Polish businesses have woken from their analogue slumbers into the digital world, and are rising to action. There is still a lot of work ahead of us, and we should not revel in the result of 5.1 on a 10-point scale. We will face geopolitical and economic challenges—some we already know and some will surprise us. But that’s not essential now. The key is that we have embarked on a journey in the right direction—towards digital transformation.”

Business Digital Transformation Monitor scores in individual areas of the study

Digitalization strategy

Companies in Poland are increasingly aware of the challenges they face and are actively seeking effective solutions. They are allocating financial resources towards digital transformation processes and hiring new employees to support digitization efforts. 33% of respondents plan to increase their digital transformation spending within the next year, and 18% of organizations intend to increase their staffing in this area. Moreover, 27% of companies participating in the KPMG survey confirm the existence of a formal digital strategy document within their organizations, and an increasing percentage of enterprises are defining specific actions as part of this strategy and communicating its objectives to their employees.
Technology implementation

Companies are embracing new technologies such as artificial intelligence and cloud computing, integrating them into their daily operations. 28% of organizations have adopted AI-based tools, while 71% rely on cloud services. Modern technological solutions are also proving invaluable in keeping up with the constantly evolving ESG reporting process. According to respondents, the main benefits of using technology in non-financial reporting include improved data quality, increased reporting efficiency, and minimized risk of errors.
Cybersecurity and risk

With the increasing threat of cyberattacks, regulatory bodies are introducing increasingly stringent legal regulations regarding data protection and information security. Companies are recognizing the looming dangers and focusing on building their digital resilience. 72% of respondents declare that their organizations have developed and implemented policies and procedures in the field of cybersecurity, and 40% of respondents state that they have a department or team dedicated to this area. Furthermore, there has been a rise in the percentage of companies that have implemented a software supply chain cyber threat monitoring system.
Transformation potential

The digitization process encompasses not only technological aspects but also cultural and organizational dimensions, requiring commitment to both investing in new solutions and shaping a flexible and innovative corporate culture. Higher expenditures on digital transformation and increased hiring of specialists correlate with achieving positive outcomes. Companies that allocate a larger portion of their revenues to digitalization and employ more staff have shown higher performance across all four categories. Particularly impressive are the results of organizations that assign at least 6% of their employees to tasks related to digitalization. The main indicator of the Business Digital Transformation Monitor for such enterprises reached 6.7 points.

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