The main indicator of the Business Digital Transformation Monitor
5.1/10 points, an increase of 0.7 point
compared to last year.
1 min read
In an era of continuous technological innovation, digital transformation has become an integral part of every company's operations. Business is in a constant state of flux, with digitalization setting new standards and presenting challenges on the path to success. To remain competitive, enterprises must invest in modern solutions and a skilled workforce responsible for digital transformation. The essence of digitalization is highlighted by the results of the third edition of the "Business Digital Transformation Monitor" report based on survey, where we give voice to business representatives and strive to understand their perspectives on the journey towards a digital reality.
Key observations
The percentage of companies with a formal digital transformation strategy in place
increased by 6pp, to 27%.
One-third of companies plan to increase spending on digital transformation in the next year,
and 18% of organizations
want to hire new people to support this growth area.
All organizations with a formal digitalization strategy said it sets specific goals and implementation methods.
28% of organizations are already employing tools using artificial intelligence,
and 30% of the remaining
organizations plan to implement such solutions within the next year.
65% of companies don’t measure the effectiveness of their AI-based tools,
and 47% of respondents
fail to consider the effectiveness of technologies supporting ESG reporting.
The Business Digital Transformation Monitor indicator
In 2024, for the first time in the three-year history of the survey, the "Business Digital Transformation Monitor" indicator surpassed the halfway mark on the ten-point scale, reaching 5.1 points. This result may reflect the growing awareness among enterprises of the necessity to adapt to a rapidly changing business environment and the increasing investments in digital technologies. Although there are still many obstacles to overcome, the increase in the indicator compared to the previous two editions of the survey signifies a decisive step in the right direction.
Business Digital Transformation Monitor score year-by-year
It seems that Polish businesses have woken from their analogue slumbers into the digital world, and are rising to action. There is still a lot of work ahead of us, and we should not revel in the result of 5.1 on a 10-point scale. We will face geopolitical and economic challenges—some we already know and some will surprise us. But that’s not essential now. The key is that we have embarked on a journey in the right direction—towards digital transformation.
Business Digital Transformation Monitor scores in individual areas of the study
Digitalization strategy
›Technology implementation
›Cybersecurity and risk
›Transformation potential
›
Digitalization strategy
Companies in Poland are increasingly aware of the challenges they face and are actively seeking effective solutions. They are allocating financial resources towards digital transformation processes and hiring new employees to support digitization efforts. 33% of respondents plan to increase their digital transformation spending within the next year, and 18% of organizations intend to increase their staffing in this area. Moreover, 27% of companies participating in the KPMG survey confirm the existence of a formal digital strategy document within their organizations, and an increasing percentage of enterprises are defining specific actions as part of this strategy and communicating its objectives to their employees.
Technology implementation
Cybersecurity and risk
Transformation potential
Download the report
This report was prepared by KPMG in Poland based on the results of a survey conducted by Norstat, using the CATI method (computer-assisted telephone interviews) in late January and early February 2024. The survey involved 180 respondents who are responsible for digitalization issues in their companies, including managers, departmental directors, board members, and CEOs.The sample of surveyed companies was selected to approximately reflect the share of small, medium-sized and large enterprises in the Polish economy, excluding entities employing fewer than 10 people.
