Impacto del COVID-19 sobre las nuevas tendencias en consumo minorista en la región
Por: Fernando Gamboa, socio líder de Consumo y Retail de KPMG en América del Sur y Mariano Zegarra, socio líder de Retail de KPMG en Perú
Ante la nueva realidad impuesta por el coronavirus y, especialmente, la velocidad con la que ésta demanda los cambios; la evolución del modelo de negocio, el propósito, la elección del cliente y el peso de los costos operativos conforman tendencias que hoy ponderan significativamente en la búsqueda estratégica de las empresas minoristas y de bienes de consumo por permanecer vigentes, sólidas y posicionadas en la mente de los consumidores.
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