The shopping habits Kiwis adopted during lockdown - such as baking at home, shopping online, and increasing sustainability awareness - have continued, Countdown’s general manager for merchandise Steve Mills shares. Along with increased sales of frozen food and coffee, an emphasis on wellness has boosted sales of products with low-sugar and low-carb, products that foster gut health, and gluten-free products. Demand for meat has not slowed despite the growth in plant-based food and vegan products.

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