JollyGut: This new smart food scanner is ‘reinventing the shopping experience’

JollyGut: This new smart food scanner

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand


[09 December, Food Navigator]

JollyGut is a smart food scanner launching in the UK market with the aim to simplify and personalise consumer shopping experience both online and in-store. Developed by tech start-up 100Nuts, JollyGut has digitised 70% of UK supermarkets to make nutrition labels, allergies and other information accessible through their App. It can also automatically generate grocery carts for customers based on their preferences and budget. JollyGut CMO Dmitry Dubovik said their long-term ambition is to “reinvent the food shopping experience”.

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