Townies paying $110 an hour to cuddle cows

Townies paying $110 an hour to cuddle cows

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand


[29 October, Stuff]

Cow cuddling for stress relief is trending around the globe and a bovine bonding session may cost up to $110 an hour. The cow cuddling is similar to equine therapy, and it involves brushing, patting and chatting to the animals. Started in the paddocks of The Netherlands, the wellness trend has spread to several countries. 

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