Subway rolls too sugary to legally be called bread, rules Irish Supreme Court

Subway rolls too sugary to legally be called bread

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand


[02 October, Food Navigator]

In Ireland, Subway’s bread has been ruled to be in the confectionery or fancy baked goods category due to its high sugar content, and subject to a higher rate of value-added tax. The Value-Added Tax Act lists staple foods exempt from VAT and specifies that “fat, sugar and bread improver…shall not exceed 2% of the weight of flour included in the dough”, though the sugar content in Subway’s bread was measured at 10%.

To read this week's full edition of Field Notes, please click here.

To read the full original article, please click here.


© 2023 KPMG, a New Zealand Partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.

For more detail about the structure of the KPMG global organization please visit

Connect with us