A New Zealand innovation is helping many dairy farmers worldwide with timing of their cow breeding. FlashMate® is a smart device that can be attached to a cow’s hair during the breeding period to interpret its behaviour, and it can inform the farmer when to artificially inseminate cows accordingly. Developed by the Hamilton-based company FarmShed Labs, the technology is now attracting global attention and growing local sales. and the smart device FlashMate® has reached many countries worldwide, including Russia, Brazil, China, Chile and the Baltic shores of Estonia.

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