The Government have announced that they will progress a draft Organic Bill, which Buy Pure reports will increase consumer confidence and encourage businesses to invest in organic products as well as facilitate international certified organic trade. New Zealand does not currently have a fully regulated system protecting organics and international experts have suggested that this is also an opportunity to integrate the Organic Act with other of New Zealand’s major regulations such as those for freshwater, climate and waste management. Brendan Hoare, Managing Director of Buy Pure states that there is plenty of support from both national and international leaders to help the country to get this right and make the most of the organic market.

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